What is Transactional Intent?
Transactional intent keywords indicate that the user is ready to take action — usually a purchase, signup, or download. Examples include “buy iPhone 15 online” or “subscribe to Grammarly Premium.”
Why Transactional Intent Matters
These are high-conversion keywords used at the bottom of the marketing funnel. Ranking for them can drive direct revenue.
How to Target Transactional Keywords
- Optimize product and service pages with purchase-ready phrases.
- Include clear calls to action and trust elements (reviews, guarantees).
- Use PPC ads for faster visibility on transactional searches.
Transactional Intent FAQ
What words signal transactional intent?
Keywords with “buy,” “order,” “subscribe,” or “download” typically indicate purchase intent.
Are transactional keywords good for SEO?
Yes, but they’re competitive. Combining them with long-tail variants improves ranking chances.
